The importance of management champions
Accessibility champions are people chosen in different parts of an organisation to support accessibility in their teams. They help build skills and awareness, and keep things moving between official accessibility reviews. When no one inside supports accessibility, the work often stops when outside pressure goes away.
Key point
A management champion is different from a technical lead or an accessibility specialist. Champions come from all parts of the organisation. From HR, legal, marketing and product. Their job is to include accessibility ideas in decisions at every level, not to do accessibility checks themselves.